Since October 2022 Softline has been operating under the brand name Noventiq.

Videos contain massive amount of data that can effectively support optimization and provide additional competitive advantage. Data extracted from videos can enhance customer experience, improve safety and ensure quality control meaning unlimited potential for any company. However, making the videos searchable, actionable and quantifiable is just as important as generating the video content. To harness the potential lying in video, an intelligent platform is required.

Real Time Media Identification Platform (RTMIP) is powered by deep machine learning algorithms. It allows us to create solutions for collecting, recognizing, analyzing and managing objects and images using a neural network.

Intelligent platform for analytics

The platform is able to manage large volumes of visual materials collected from various sources (Internet and broadcasting, from photo/video cameras and sensors), and create solutions for various industries. As RTMIP is not limited to preset recognition scenarios, it allows every company to edit algorithms, create new ones, and combine the functions provided by different vendors. It can be used both in self-service mode and by teams of IT specialists.

How it works

RTMIP can automate and improve the workflows of comprehensive video analytics systems. All data from surveillance cameras are imported into the information system, which processes it and generates insights displayed on the dashboard in the form of charts, graphs, and widgets. The system operator can use the results to draw conclusions and make decisions or the system can be configured to make the necessary steps autonomously.

More than a solution

Usually when a video analytics project is implemented, it is built in accordance with the company’s requirements stated during approval. However, in 90% of cases, the initial problem statement is different from what the company actually wants to get. As a result, the solution needs customization, function replacement and fine-tuning. If the purchased solution doesn’t support sufficient customization, it entails additional costs or even the purchase of a new product.

As RTMIP is not a separate solution, but a platform, it means companies can create and implement any recognition scenarios. Within one system, companies can combine the functionality from several vendors, in-house, and even cloud solutions.

Data sources are connected to the platform, a goal is set, and an algorithm is built to achieve the desired result. This decision-making algorithm is displayed as a visual graph, its blocks can be moved, changed, and customized. This does not require programming proficiency as coding has an intuitive interface.

RTMIP platform gives the freedom of:

• developing recognition scenarios;
• choosing a video analytics vendor;
• selecting an IT team to develop the platform;
• choosing a deployment method (in the cloud or on-premise).

Top video analytics scenarios

Based on the experience of Softline’s Digital Lab, these are the scenarios in high-demand:

• Observance of anti-COVID measures

The system recognizes people who don’t wear masks, violate the social distance rules, and cross safe areas and generates statistics on violations.

• Loyalty programs

The system analyzes each customer entering the store to keep their purchase history and create targeted offers on advertising stands in the hall.

• Safety monitoring

The system monitors whether employees are wearing helmets or other protective equipment, monitors the presence of personnel in hazardous areas, and sends alerts for violations. The solution can also detect smoke, open fire, breakdowns, bringing in prohibited objects, and more.

• Raising vehicle barriers

The system recognizes the license plate numbers, looks for them in the database, and quickly opens the barrier to ambulances, cabs, police, residents of the housing estate, and so on.

• Queue management

Many retailers need to count people in queues and measure the time they spend waiting to optimize the work of cashiers.

Softline’s Digital Lab combines a unique set of digital competences and modern methods to support the digital transformation journey. Our experts can create solutions according to your specific business requirements and put them into action as quickly as possible. Contact our experts using the form below to learn more about Real Time Media Identification Platform.