A thorough marketing strategy can help achieve business goals and put any company on the right track. However, it’s equally crucial to break down the strategy into actions that can be tracked and managed by every member of the marketing team. Work management tools help to look beneath the surface, demonstrating the insights and results organization can truly benefit from.

From one-off tasks to complex campaigns, monday.com Work OS gives marketing teams the tools they need to build scalable and impact-driven business growth. Every project can be tracked with ease from idea to delivery and beyond.

Collaboration on a strategic level

Internal teams can easily collaborate with each other and with external participants to define high-level marketing goals and strategies incorporating multiple aspects. Workspaces offered by monday.com can separate all works, so information can be systematically categorized by teams, departments, projects and more. Through customizable marketing templates all sorts of marketing needs can be fulfilled whether it’s about event management, social media planner, product marketing launch or marketing strategy.

Capacity planning in one place

Assessing and adjusting team capacity is quite transparent through the platform. Workload view gives users a clear overview of how the team’s work is divided. Team leaders can check who is over capacity and assign tasks accordingly. The platform also outlines the task itself, so there is no need to leave the board to gather more information.

Work and task progression

With the task progression column, users can easily update how their tasks are moving along. This allows project managers to check if the project is progressing on schedule, and whether more capacity is needed to get tasks finished on time. The progress can be visualized through timeline or Gantt chart for a clear and quick overview, while a wide range of native integrations and powerful automations can add customization to any workflow.

Impact measurement

Campaign performance can be analyzed and optimized accordingly based on the results. A KPI dashboard that updates automatically as the work gets done including multiple team boards can highlight the most significant figures for any business and help them fine tune their marketing efforts accordingly. 

Get started now

Learn about the details and the settings through our hands-on webinar here. After a quick registration, you will have access to the step-by-step instructions from our experts. 

If you need more information, schedule a meeting with our experts so we can build a solution for you or provide the support you need to organize your workflow. If you are interested in more features check out our summary about CRM tools, project and portfolio management, or stay tuned, we will be sharing another webinar about automating recruitment processes.